Industry
Education
Campaign Length
8 months
Total Investment
$300,000
Geography
Large DMA on the East Coast
Products Utilized
Programmatic Display, Facebook and Instagram,
Search Engine Marketing (SEM)
Objectives
As a technical school, this client wanted to increase brand awareness and drive 100 total leads per week across all 13 of its business and tech school programs. Their offerings included practical nursing, cosmetology, electrical, HVAC, welding, and commercial driver’s license (CDL) certification.
Strategy & solutions
- Our team took a full-funnel approach focused on general branding and awareness for the school – while also running individual campaigns to drive program-specific leads.
- Our campaigns targeted 18- to 24-year-olds within a 60-mile radius of the school. We also optimized the campaigns for education-intent individuals, with interests or hobbies related to each program being offered.
- We created urgency and a strong call to action around start dates and deadlines to drive more qualified leads.
- Maintaining a transparent relationship with the client, our team analyzed the link between a lead and enrollment rate for each program.
Results
Estimated client revenue ($20,000 per enrollee)
$
0
MM
Cost per lead
$
0
Increase in YoY web traffic
0
%
General lead to enrollment rate for all programs
0
%
