Accounting firm lowers cost – per – click through SEM campaign

Accounting firm lowers cost-per-click through SEM campaign

Industry
Accounting Services Provider
Campaign Length
1 year
Objective

To increase web traffic, phone calls, and form submissions from prospective customers seeking various accounting services.

Solutions utilized

Search Engine Marketing (SEM)

Strategy & solutions
  • We recommended a Search Engine Marketing (SEM) campaign with ad groups set up based on the type of accounting service (for example, Personal Income Tax Services, Business Book keeping Services).
  • Call tracking and conversion pixels were placed on the client’s site to record the number of phone calls, leads, and site visits for rep orting purposes.
  • The campaign was renewed multiple times due to the client’s satisfaction with the results.
Results
$ 0
Overall cost-per-click (CPC) before campaign
$ 0
Overal l cost-per-click after campaign
0 %
Conversion rate
0 in 10
One out of 10 clicks led to a conversion