Accounting firm lowers cost-per-click through SEM campaign

Objective

To increase web traffic, phone calls, and form submissions from prospective customers seeking various accounting services.

Solutions utilized

Search Engine Marketing (SEM)

Strategy & solutions

• We recommended a Search Engine Marketing (SEM) campaign with ad groups set up based on the type of accounting service (for example, Personal Income Tax Services, Business Book keeping Services).
• Call tracking and conversion pixels were placed on the client’s site to record the number of phone calls, leads, and site visits for rep orting purposes.
• The campaign was renewed multiple times due to the client’s satisfaction with the results.