Entertainment Venue Increases Foot Traffic and Reservations to Dinner Shows through Programmatic Display and Microproximity

Entertainment Venue Increases Foot Traffic and Reservations to Dinner Shows through Programmatic Display and Microproximity

Industry
Arts & Entertainment
Campaign Length
1 month
Total Investment
$7,500
Geography
ZIP codes in the Midwest
Products Utilized
Programmatic Display, Device ID, Microproximity
Objective

To drive foot traffic, increase the number of reservations to the evening dinner shows, and extend customers’ visits to stay after to enjoy the venue’s nightclub.

Strategy & solutions
  • Our team recommended a top-of-funnel strategy utilizing Programmatic Display, Device ID, and Microproximity to increase brand awareness amongst their local community—as our research shows that campaigns are the most successful when three or more products are utilized.
  • We used a conquest targeting strategy through Device ID to send display ads to locals who had visited the client’s competitors within the previous six months.
Results
0
Number of new visits attributed to the Geo Fencing Campaigns
$ 0 +
Spend per person at dinner and/or nightclub.
$ 0 +
Gross revenue from one-month campaign.