HVAC Service Provider Achieves 0.15% CTR through Programmatic Display

Objective

1. Increase the number of inquiries for HVAC maintenance
2. Improve brand awareness with target audience for air conditioners

Strategy & solutions

• Our team recommended utilizing Programmatic Display to take advantage of the granular behavioral and demographic targeting options available
• Since the client’s goals were twofold, our Operations team set up two campaigns to better target each audience:
  
  • One campaign focused on individuals in-market for home repairs and maintenance
  • The other campaign targeted users who had recently searched for HVAC and climate control companies/services
• Conversion tracking was a key priority for this client, so all five conversion URLs were set up to record user actions