HVAC Service Provider Achieves 0.15% CTR through Programmatic Display

HVAC Service Provider Achieves 0.15% CTR through Programmatic Display

Industry
HVAC
Campaign Length
14 months
Total Investment
$42,000
Geography
Large DMA in the Southwest
Products Utilized
Programmatic Display
Objective
  1. Increase the number of inquiries for HVAC maintenance
  2. Improve brand awareness with target audience for air conditioners
Strategy & solutions
  • Our team recommended utilizing Programmatic Display to take advantage of the granular behavioral and demographic targeting options available
  • Since the client’s goals were twofold, our Operations team set up two campaigns to better target each audience:
    • One campaign focused on individuals in-market for home repairs and maintenance
    • The other campaign targeted users who had recently searched for HVAC and climate control companies/services
  • Conversion tracking was a key priority for this client, so all five conversion URLs were set up to record user actions
Results
0
Total conversions recorded
0
Total clicks to the client’s website
0 %
Click-through rate (CTR)