Hospital utilizes local news retargeting and achieves 0.3% CTR

Radiology department exceeds goals for qualified applicants through programmatic display

Industry
Healthcare
Campaign Length
3 months
Total Investment
$7,500
Geography
ZIP codes in the Midwest
Products Utilized
Programmatic Display
Objective

To increase the number of applications received for their radiology technician job openings.

Strategy & solutions
  • Our team recommended Dominant Display to extend reach and increase branding and awareness.
  • Behavioral and demographic elements were applied to target jobseekers in the health and medical fields.
  • The client swapped creatives every four to six weeks (adhering to best practice) to remain top of mind and combat creative fatigue. This also allowed the client to understand which creative styles and formats work best for recruiting technicians for future reference. Search retargeting was also enabled for this campaign.
  • For the recruitment industry, qualified candidates can be identified based on job-seeking behaviors such as searching for relevant key terms, visiting careers and recruitment websites, or belonging to certain job titles or industries.
Results
0
Applications received within first week of campaign.
0
Qualified resumes received after day 1 of campaign.
17- 18
An average of resumes received every week after the start of the campaign.
0 %
Click-through rate (CTR).