How advertising on streaming TV services reaches your precise audience

Reach users on all of their screens as they view live or on-demand programming through any connected device.
TV’s impact. Digital precision.

Streaming TV allows your commercials to be served across all devices and is broken down into the following two categories:

  • Large Screens: these are Smart TVs or TVs that are connected to the internet via a gaming console, puck, stick or dongle (Xbox, Apple TV, Amazon’s FireStick, Roku, and others).
  • Small Screens: these are all other devices (mobile, tablet, and desktop) where a user is watching TV programming.

Increase your reach & results on streaming TV

Regardless of screen size, viewer behavior toward commercials shifts in streaming TV. MarTech Series reports that almost twice as many streaming and cable/satellite viewers ages 18-54 claim to pay more attention to commercials on streaming (43%) versus cable/satellite (23%).

Sixty four percent of people in the U.S. own a connected TV device and half of the U.S. Wi-Fi households now stream content directly to their TV an average of 1 hour and 40 minutes every day, according to ComScore.

In the first month of 2022, streaming averaged over 180 billion minutes per week, delivering a record 28.9% of total television usage, according to Nielsen.
40% of streaming TV viewers have paused content to learn more or make a purchase.

Adding just one streaming TV ad to a traditional television campaign boosts ad recall by 34%.

Streaming TV with Heavy Ed

With Heavy Ed, you get all of your TV buying needs in a single platform.

  • Robust targeting
  • Data-driven decisions
  • Ad experience control
  • Cross-device attribution
  • Brand-safe environment
  • Impactful insights via updated reporting

Make the most of streaming TV for your business. Contact us to learn more.