Streaming TV allows your commercials to be served across all devices and is broken down into the following two categories:
- Large Screens: these are Smart TVs or TVs that are connected to the internet via a gaming console, puck, stick or dongle (Xbox, Apple TV, Amazon’s FireStick, Roku, and others).
- Small Screens: these are all other devices (mobile, tablet, and desktop) where a user is watching TV programming.
Increase your reach & results on streaming TV
Regardless of screen size, viewer behavior toward commercials shifts in streaming TV. MarTech Series reports that almost twice as many streaming and cable/satellite viewers ages 18-54 claim to pay more attention to commercials on streaming (43%) versus cable/satellite (23%).
Sixty four percent of people in the U.S. own a connected TV device and half of the U.S. Wi-Fi households now stream content directly to their TV an average of 1 hour and 40 minutes every day, according to ComScore.
In the first month of 2022, streaming averaged over 180 billion minutes per week, delivering a record 28.9% of total television usage, according to Nielsen.
40% of streaming TV viewers have paused content to learn more or make a purchase.
Adding just one streaming TV ad to a traditional television campaign boosts ad recall by 34%.
Streaming TV with Heavy Ed
With Heavy Ed, you get all of your TV buying needs in a single platform.
- Robust targeting
- Data-driven decisions
- Ad experience control
- Cross-device attribution
- Brand-safe environment
- Impactful insights via updated reporting
Make the most of streaming TV for your business. Contact us to learn more.
