What is programmatic display, and how does it work?

What is programmatic display, and how does it work?

Programmatic Display has been around for a while now, but there’s a reason it’s still the most used digital marketing tactic – it works! Here are some of the top reasons you should consider using Programmatic Display.

Reasons to use programmatic display

Outstanding Reach

No matter where your client is located, you will be able to reach them through Programmatic Display. We leverage multiple demand side platforms, enabling access to a pool of over 15 billion impressions per day and rising. This includes best-in-class targeting reaching consumers in the US and worldwide. Few other mediums out there can achieve the reach that display advertising has. 

Visually Appealing

These ads are designed using graphics, colors, pictures, and the company’s branding to stand out to users and attract their attention as opposed to text ads that utilize strictly words.

Strong Brand Awareness

According to Localogy, consumers must encounter a brand 10 times before they think about doing business with them – up from seven just a few years ago. Programmatic Display allows your clients to get in front of a group of consumers and influence them even before they are in the market for their service. When they do need their service, your client will have a better chance of being who they consider since they’ve been exposed to their business time and time again.

Highly Targeted

While Programmatic Display is great for brand awareness, it also allows your clients to target an audience that is more likely to be in the market for their services/products than others. We can target based on the content of the website, the behaviors of the target audience, keywords that were searched, demographics, and past visitors to your client’s website.

Pairs with Other Products

Programmatic Display works great in tandem with other products. Studies have shown 27% of consumers conduct a search for a business after seeing their display ad, and there’s a 59% lift in conversion when users conduct searches related to a display ad. The two different products work together and make each of them more effective.



  • Demographic Targeting Target users based on their age, gender, HHI, career, ethnicity and more. Behavioral Targeting Target consumers based on their search, click and web browsing history. Content Targeting Target consumers based on the kinds of sites and content they’re visiting. Geo-Targeting Target users based on radius, zip, city, county, DMA, state and more.
  • Frequency Caps Limit the number of times a user can see your ad.
  • Day Parting Target your key consumers at a time when they’re most likely to buy.
  • Retargeting Remarketing to consumers who have already visited your website.


Our team of Programmatic Buying experts can tailor a plan for any budget and we will guarantee a minimum equivalent of a .1% CTR based on a number of purchased impressions. The addition of Programmatic Display provides a natural lift in performance to other advertising channels and platforms and is the most cost-efficient way to reach a hyper-targeted audience with your brand and message. Ask us what targeting tactics would fit best for your business!