How advertising on YouTube can reach your audience anytime, anywhere

Video advertising solutions can help brands tell a story to the desired target audience in anytime, anywhere in the world.
How advertising on YouTube can reach your audience anytime, anywhere

The potential reach of YouTube advertising is enormous.

  • YouTube has 1.7 billion unique monthly visitors
  • Sixty-two percent of users in the U.S. access YouTube daily
  • Forty percent of shoppers said they purchased products they discovered on YouTube
  • YouTube is the second-most visited website (after Google!)

Different YouTube Advertising Strategies

To make the most of this opportunity to reach your target audience, here are three strategies that can help you hit your goals.

Brand Awareness

Reach more than 122 million US customers in a single day with YouTube TrueView and Bumper ads, highlighting your message and call to action.

Product Launch

To introduce a new product, you need the right environment and tools. Drive excitement with the power of sight, sound, and motion to capture your customers’ emotions.

Audience Engagement

With 1.7 billion global unique visitors each month, your customers are coming to YouTube to watch, search and share videos with friends. Encourage sharing to build long-term engagement.

5 Types of Audience Targeting in YouTube Advertising

With the potential reach and strategies identified, we can help you target audiences in multiple ways.

Interest Targeting

Target users based on their behavior and tracked interests online.

Content Targeting

Only interact with a user interested/viewing content relevant to the target consumer.

Keyword Targeting

Show your ads to users based on keywords they’ve searched for.

Demographic Targeting

Target a specific age, gender, or household income of the audience you want to reach.

Geographic Targeting

Target a user based on their location, available by zip code, city, state, country, and radius.

Make the most of YouTube advertising for your business. Contact us to learn more.