The potential reach of YouTube advertising is enormous.
- YouTube has 1.7 billion unique monthly visitors
- Sixty-two percent of users in the U.S. access YouTube daily
- Forty percent of shoppers said they purchased products they discovered on YouTube
- YouTube is the second-most visited website (after Google!)
Different YouTube Advertising Strategies
To make the most of this opportunity to reach your target audience, here are three strategies that can help you hit your goals.
Brand Awareness
Reach more than 122 million US customers in a single day with YouTube TrueView and Bumper ads, highlighting your message and call to action.
Product Launch
To introduce a new product, you need the right environment and tools. Drive excitement with the power of sight, sound, and motion to capture your customers’ emotions.
Audience Engagement
With 1.7 billion global unique visitors each month, your customers are coming to YouTube to watch, search and share videos with friends. Encourage sharing to build long-term engagement.
5 Types of Audience Targeting in YouTube Advertising
With the potential reach and strategies identified, we can help you target audiences in multiple ways.
Interest Targeting
Target users based on their behavior and tracked interests online.
Content Targeting
Only interact with a user interested/viewing content relevant to the target consumer.
Keyword Targeting
Show your ads to users based on keywords they’ve searched for.
Demographic Targeting
Target a specific age, gender, or household income of the audience you want to reach.
Geographic Targeting
Target a user based on their location, available by zip code, city, state, country, and radius.
Make the most of YouTube advertising for your business. Contact us to learn more.
